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This web site colourchange.com had the following in the homepage, "Bringing a new dimension to your products." Our analyzers noticed that the webpage stated " Colourchange are world leaders in temperature sensitive products." The Website also said " During this time the Companys innovation and creativity has led to winning numerous industry awards. Our wide range of temperature indicators make excellent promotional items. They are easily read, incorporate plenty of space for branding when mounted onto a backing card of your design and can be formulated to your desired temperatu." The website's header had colour change ink as the most important optimized keyword. It is followed by liquid crystal thermometers, thermomchromic, and colour changing plastics which isn't as ranked as highly as colour change ink. The next words colourchange.com used was colour changing products. thermochromic liquid crystal was included but could not be seen by search crawlers.